How much does a YouTuber with 1 million subscribers earn in a year?

7 Nov

Kelvin Ho, Product at Quora | ex-Googler | Stanford alum | Bay Area native

As an interesting case study, the New York Times did a profile on YouTuber Olga Kay, who stars in 5 channels that collectively attract ~1 million subscribers.  
The article is worth a read if you’re interested, but here are the main takeaways related to earnings:

As a full-time YouTube content creator, she says she has earned $100,000 – $130,000 per year ($8.3k – 10.8k per month) for each of the last three years.

She posts at least 20 videos per week, and earns money through a combination of advertising, sponsorships, and merchandising (e.g. Olga Kay knee socks).

According to TubeMogul, a video ad-buying software company, the average CPM on pre-roll ads is $7.60 (down from $9.35 in 2012), but most YouTube video makers do not sell an ad on every view of a video.  According to Tubemogul spokesman, David Burch, “It varies a ton, but it wouldn’t usually be more than half, and for many partners it is more like two out of every 10 views will have a video ad.”

So, as far as the content creator is concerned, the real CPM is in the $1.50 – $4 range.

Content creators say YouTube also takes 45% of the ad revenue.

You can read the whole article here:…


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